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The Simulation Experience

Students analyze initial industry and market segment reports to choose a market strategy that will guide and inform their decision-making process across their simulated company.

Students use the knowledge gained across all disciplines of business to make cross-functional decisions in four departments - Research & Development, Marketing, Production, and Finance,

Engage in Critical Thinking

Integrate Theory and Practice

Analyze Decision Impacts

After a simulation round has processed, student evaluate the impacts of their decisions on various key performance indicators and use round results to make subsequent cross-departmental decisions.

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